With market liberalization, many global brands have now entered India and they must compete with the promotional strategies and product enhancement for the Pepsi brand. In addition, it made a host of other promises that made its proposal very attractive to the regulatory authorities.
The company in its agricultural venture also had difficulty in convincing farmers to se their technology and to work for them as subcontractors. The reason is that in India, the conditions under which the products are manufactured are completely different from the conditions in Europe.
It had therefore become imperative for PepsiCo to come up with a package attractive enough for the Indian government.
Was Pepsi really interested in the betterment of Punjab, its farmers and its people? They also masked their primary objective that of exporting cola concentrate in a number of ways which would not be obvious to observers and critics.
In addition, the local standards seem to be too strict for the manufacturers and therefore if they are given a chance, they would go for the requirements which are less time consuming and also those that seem cost effective. What are the various other ways in which this can be done?
Lastly, the exporting of agricultural produce also included items that were already being exported and was not part of the original agreement. The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s.
The commitments had been made prior to the liberalization and if it had been a commercial contract Pepsi could have been sued for breach of contract. What hurdles and problems did Pepsi face when it tried to enter India during the s?
They also made an alliance with the local companies which helped in assuring the government and the public that they were being true to their proposals.
We find that Pepsi and also the other manufacturers of soft drinks do use or rather apply the stringent European waters quality standards to the produces which they produce in India.
However, as there was liberalization Pepsi though it was not required to honor its commitments. Brady Works Cited Brady, Diane. They also kept some of their promises which was strategically chosen to be the most visible and observable, it was also designed to increase their popularity to the country, although some of their promises too longer to materialize, it was argued that projects like those needed more funds and research which actually is logical.
Pepsi employed the right approach when they took careful notice of the political and cultural scenario in India, they offered India a proposal that was difficult to resist by feeding the government with their own advocacy.
PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural activities. For instance, we find that in Europe, they do not use ground water in their production while in India, they are entirely dependent on this ground water which after the research, it is found to have a lot of pesticide traces which are said to have serious effects such as cancer after a long period of time.
He wrote, "I learned that you are coming here. Given these circumstances, PepsiCo officials had been involved in hectic lobbying with the Indian government to obtain permission to begin operations in the country.
This means that the cost of production of the products Need essay sample on "Pepsi Repairing Poisoned Reputation in India"?
What did Pepsi do right?Pepsi's Entry into India: A Lesson in Globalization - Pepsi, The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s.
To enter the highly regulated Indian economy, the company had to struggle hard to 'sell' itself to the Indian government.
PepsiCo promised to work towards. Pepsi Strategy to India Essay. Pepsi's Entry into India: A Lesson in Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late s.
Pepsi's Entry into India: A Lesson in Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late s.
Pepsi entry into india 1. Entr y into INDIA A lesson in GLOBALIZATION. 2. AN ABSTRACT It took half decade of negotiating, 20 debates in Parliamentand a. Pepsi’s Entry into India – A Lesson in Globalization Pepsi’s Entry into India – A Lesson in Globalization, p 1.
What different. Pepsi's Entry into India: A Lesson in Globalization SUMMARY: The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s. To enter the highly regulated Indian.Download