Writing a press release for dummies

Use only one side of the paper, which should not be a problem if you have kept your word count down. I confess to a weakness for the Dummies books. City, State, name of service or publisher of the press release, e. This part of the press release can be a bit more descriptive than previous sections.

You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Or you could write one press release for print media like newspapers and magazines, one for radio, and one for TV.

Summary Next, write a summary of one to four sentences. First, decide what you want the press release to accomplish. Send the press release out in a timely fashion. It may be a good idea to write this section last, after you have written the rest of the press release.

Talk about the target writing a press release for dummies, any guests who will be featured and their background, and the benefits of attending. If you send out many releases, you will not send a copy of your book with each one.

This is the public persona you wish to project for your company. Use a professional tone without jargon in your writing. Your book s and your web presence can compliment each other. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!

Pinterest If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. Know the purpose of your press release. Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event.

Press Releases for Dummies

Consult an AP or Chicago Style manual is you are not familiar with the standard conventions for abbreviations and punctuation.

The print press release can be used "as is. Have you made important new business acquisitions that the public should know about? Make sure that whatever you write about is of interest and importance to the public.

It can contain your mission and vision for your company. As stated above, a strong lead should give the reader a reason to want to keep reading, and the following copy should be factual evidence that supports the subject of your press release. You can ask, in a cover letter with your press release, if a publication is interested in writing a review and offer to send a copy.

View more press release writing tips and examples in another of our blogs. Be wary of adjectives and adverbs. Quotes add credibility to your writing and make a strong statement. Before you even begin writing, decide on your main objective. People are thinking about world famine, sports news, how to help their child with homework Is there a big event you are trying to promote?

Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. In particular use active voice and strong verbs to draw readers along.

Should you send out a traditional press release, or would an online-only press release suffice?Jun 09,  · How to Write a Press Release. Three Methods: Sample Press Releases Making it Pop Mastering the Format Community Q&A.

Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(59).

Use HTML. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Follow these guidelines to know how to write a press release, and your press release will shine just as much as your event! Order high-quality press release writing and distribution from our expert team.

We have journalists who write our clients PRs, and we partner with. Write the body of the press release. These next two or three paragraphs contain more detailed information.

Expand on the information offered in your first paragraph and include quotes from colleagues, customers, or subject matter experts. Keep in mind that you’re writing a press release to attract the attention of the media.

Specify the end of your release. Type ### or to designate that you’re finished. The following illustration shows an informative press release from Pizza Fusion. Note the dateline at the top, search terms in the headline and text, basic journalistic elements in the.

How to: Press Release Writing For Dummies: Press Release power Kit - Kindle edition by Kris Kotsev. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How to: Press Release Writing For Dummies:.

PRESS RELEASES FOR DUMMIES. If you don’t know what you’re doing, then writing an effective press release can be easier said than done. But follow a few simple guidelines, and you’ll be on your way to successful promotion and publication.

Listed below, you will find three steps to creating a .

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Writing a press release for dummies
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